The Narrative Assessment
Ask three people why a buyer should choose you. Then listen.
Seventeen questions on whether your story sets you apart in a buyer's eyes, and whether it holds together no matter who's telling it. About five minutes.
No sign-in and no email required to see your result. At the end you can download it to keep.
What this measures
Only 4% of companies surveyed had a strong value proposition (Bain & Company, 2026 B2B Growth Agenda; Commercial Excellence Longitudinal Survey, January 2026, n=1,125). This assessment scores your narrative on six dimensions: clear, consistent across sellers and surfaces, differentiated from the sea of sameness, insightful enough that the buyer learns something, buyer-centric with the buyer as the hero, and equipped with a path to buy.
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The shape of your narrative
The dashed outline is an even hexagon, what a narrative in good shape draws. Yours is the coral one.
Where to start
Keep this
Your result exists only in this tab. Take the image, or have it sent to you.
We do not have your address unless you type it here. If you do, this result goes to it from assessment@inspireyourbuyers.com, and Bruce sees that you asked for it along with your six scores and the situation you picked. No list, no tracking pixel in the email, and nobody else gets your address. The privacy policy covers that and the analytics that run on this page.
See what a spine would do
A thirty-minute conversation. We will walk through your results and where the story is leaking, with no obligation.
Schedule a conversationSeventeen questions cannot replace listening to your actual conversations. What this gives you is a starting read and a common language for the discussion.