KEYNOTES & WORKSHOPS
New Ways to Inspire Your Buyers®
Most keynotes are an hour the program schedules around. This one is built to open your whole event and give it one sentence to run on.
Inspire Your Buyers® is a verb aimed at your attendees, not a title on a slide. The keynote sets the provocation: here is why your buyers go quiet, and here is what that silence costs. The breakouts work the three moves behind it, finding the value, communicating it, and quantifying it. Every other session on your agenda gets a question to hang on. What would we do differently to inspire the buyers we meet next week?
By the close, nobody is leaving with a speaker’s framework. Marketing, sales, customer success and product are asking each other the same question in the hallway, in their own words, about their own accounts.
Tell me the theme you are building toward and I will shape the keynote to open it.
THE PROBLEM
Why your buyers go quiet
Your sellers are engaged in random acts of conversation. Each rep tells their own version of the company story, with their own spin and their own invented narrative. Your marketers are producing random acts of content, campaigns and assets that ladder up to nothing. Everyone is doing their best, and everyone is doing it differently.
Random acts produce exactly what you would expect. Random results.
What the buyer hears is the wreckage. Ten answers to one question, and all ten sounding like your three closest competitors: trusted partner, innovative platform, customer obsessed. That clash has a name. Value Dissonance™, and 64% of B2B buyers say they cannot tell one brand’s digital experience from another’s (Gartner).
Your buyer does not argue with any of it. They go quiet, and then they walk.
FEATURED VIDEO
See Bruce in action
THE TAKEAWAY
What the audience walks away with
Value their buyers would recognize.
Not the value you deliver. The value your buyer receives, in their words, weighed against every competitive alternative including doing nothing at all. That is how a team gets out of the sea of sameness.
A narrative the buyer helps build.
APROPOS, live in the room: aspirations, problem, risks, opportunity, path, others, steps. Seven beats a seller draws with a buyer instead of presenting at them. Everyone works one before they leave.
A case the CFO can say yes to.
Your champion defends the number in a room you will never enter. They leave knowing what a CFO has to see to believe it, and what to hand that champion so the answer comes back yes.
Breakout and Workshop Sessions
Three sessions matching the three layers of the work: find your value, communicate it, quantify it. Sixty to ninety minutes each, tailored to your audience.
FIND VALUE
Build Your Differentiated Value Proposition
Six ingredients, and five of them point outward at the market and the competitive alternatives. Most teams have only ever worked the one that looks inward. Everyone drafts theirs in the room.
COMMUNICATE VALUE
Make Your Executive Meetings APROPOS
Seven beats, drawn rather than presented. Participants run one on a real account while a colleague plays the executive across the table.
QUANTIFY VALUE
Ensure Your Business Case is CFO-Ready
Build the model, then stress-test it the way a CFO will. What is the assumption, what happens if it is only half right, and who owns the number after the deal closes.
“Great book and even better presentation! I had the great fortune to see and hear Bruce Scheer present to the National Speakers Association New Mexico chapter where I was a co-presenter. Bruce infused technology and human elements better than most I see, and it really came alive for the participants in deeper engagement and understanding of the topic, going to market with a story that sizzles. I highly recommend Bruce as a speaker and an author.”
“We had Bruce Scheer on our live-streaming show, The Zone, with a very loyal global audience. We screen our speakers intensely, as our audience is the show, and we want them to receive amazing value at every event. Bruce showed up and totally delivered. His content was excellent, and his ability to field questions and make sure everyone was engaged was exceptional. I highly recommend Bruce for your next event!”
RECOGNITION
Recognized by the speaking profession
Virtual delivery is worth doing well.
I earned my Certified Virtual Presenter credential through eSpeakers and built a virtual studio with $10,000 worth of equipment.
That investment has a job to do: keep your audience engaged and make the session count. I take the work just as seriously when we meet through a screen.
LIVE STORIES
See Bruce uncut in front of two live audiences
How My Brother Sold Me an Old Fishing Boat
The Canyon Between Us
ABOUT THE SPEAKER
Bruce Scheer
Author of Inspire Your Buyers®, an Amazon bestseller with 125 ratings and a five-star average. Thirty years building go-to-market narratives for HP, Microsoft, Tableau, and Fastly, among others. Five industry awards.
Fees: Keynote from $10,000 plus travel onsite, from $8,000 virtual. Full-day programs from $15,000 (keynote plus your choice of breakouts).
Check availability
Tell me the audience, the date, and what you need them to do differently on Monday.