SCENARIOS
Something new just landed. The old story stopped fitting.
Nobody wakes up wanting a positioning project. They wake up to a new deal, a new leader, a new product, a new competitor, and find that what the company has been saying no longer fits what it has become.
Pick what just changed. Each scenario has its own narrative spine: the problem you are in, the outcome you want, the path through, and the steps to start.
WHAT JUST CHANGED?
Find your scenario
-
New merger or acquisition
Two companies, two stories, and buyers hearing both.
Read the spine → -
New strategic partnership
Two companies agreed to go to market together, and neither can say why a buyer should want them together.
Read the spine → -
New revenue leader
You inherited a number, and a team telling many stories about why buyers should choose you.
Read the spine → -
New product
One launch date, and a story that starts with the product.
Read the spine → -
New platform or portfolio
A growing portfolio, a pitch per product, and buyers who cannot see the whole.
Read the spine → -
New go-to-market motion
You are selling to a new kind of buyer with a story built for the old one.
Read the spine → -
New campaign
A campaign is on the calendar, and there is no market point of view for it to run on.
Read the spine → -
New competitor
A rival has made you sound the same, and sameness goes to the bigger name or the lower price.
Read the spine →
WHAT THEY SHARE
Different events, the same break
Every one of these puts new people in front of your buyers with no shared answer to the oldest questions in selling: why change, why now, why you? Each team fills the gap with its own version. The buyer hears all of them. We call what they feel Value Dissonance™: the clash when everyone representing you describes your value differently.
The fix has the same shape each time too. Find the position, looking outside before you look in. Build one narrative spine with the leaders who have to stand behind it. Test it on real buyers. Then align every surface to it.
Not sure which one is yours?
Start with the assessment. Seventeen questions, five minutes. It shows you where your value is leaking and what that is costing you.
Take the Narrative Assessment Or tell me what just changed →